The 证书 in 创业 equips students with an understanding of the fundamental building blocks of the entrepreneurial process: i) understanding and validating an unmet need; ii) developing a value proposition that addresses an unmet need; and iii) designing a sustainability model that allows the value proposition to be delivered repeatedly at scale. 两门核心课程向学生介绍基本的创业概念. 两门选修课程将学生的基础工作扩展到特别感兴趣的领域. 最后, 学生将完成一项创业实习，使他们能够将在课堂上学到的知识应用到感兴趣的实际项目中.